SubQ

THE CHALLENGE

A brand-new kind of skin stapler meant almost nobody was searching for it yet. There was no existing demand to capture. It had to be created.

WHAT ARMSTRONG DID

• →Mapped the problems and procedures buyers search for around the product
• →Published education-first pages that introduce the category
• →Built authority so the pages surface in search and AI answers

THE OUTCOME

• ✓Search demand created for a product category from zero
• ✓A steady on-ramp of informed, higher-intent buyers